Go Pro Systems

Success in real estate today involves a combination of real-time, in-person effort while throwing some technology and automated tools in the mix. You may find that you need to do all of the things you used to such as attending networking events, making phone calls, sending out postcards and holiday greetings and taking out ads in addition to maintaining an online presence. Since this is the case, you will want to find ways to execute all of your marketing efforts in the most efficient manner possible.

We have already mentioned that Twitter is a very useful tool for real estate professionals. By creating and exchanging brief 140-character messages, you can spread the word about your business and gather useful information.

With the appearance of a micro-blogging tool like Twitter, there are, of course, tools to help you use this marketing tool better. There are even some that are geared specifically for real estate. One of these is Tweetlister. Tweetlister is a subscription-based tool that was created especially for real estate professionals. It is to be used exclusively for Real Estate and is monitored so that people who try to post spam or listings that are not real will find themselves blocked from the service. As far as legitimate listings go, you can post residential, commercial and vacation properties that you want to sell or lease.

Using this service, you can input listings yourself or have them automatically sent from your MLS listings. You can also schedule posts ahead of time and send these posts to more than one Twitter account. It also allows you to fill out a profile with a bio and photo

and have a landing page. Tweetlister gives you a breakdown of who has clicked on your listings. While you may not want to send the same listings every day, you can use Tweetlister to set up periodic posts of the same listings, removing that periodic update when the property has been sold.

Not only will a tool like Tweetlister help you reach your goal of getting properties sold, it will also assist with boosting the search engine ranking of your website or blog if you include links to your other online forums in your posts.

Twitter can be a great tool for real estate agents to have in their online arsenal, if they know how to use it correctly. Twitter is a micro-blogging platform, so think of your Twitter account as an abbreviated blog. You can also use Twitter to promote your real estate business, build your brand and generate leads, much in the same way you use your blog.

While we have heard stories of people who mentioned that a home was for sale in a tweet and found a buyer, we want to caution you that this will not happen for everyone. Part of what you can do on Twitter is work on building relationships with the clients you already have and try to attract more. Some real estate professionals open up their Twitter accounts to the public, while others only allow certain people to see their tweets. No matter what, you want the people who connect with you via Twitter to say positive things about you online and offline.

Use Twitter to:

Share information
Of course you can tweet about your own blog posts and articles, open houses and new listings, but you may want to go beyond that. You can also tweet links to articles about real estate trends and about happenings in the areas where you sell homes.

Some real estate agents have found that using social media tools like Twitter not only helps them reach out directly to clients, it also gets them some media attention too. If you are hoping to become a go-to real estate expert, then you can use Twitter as one of the ways you establish your platform.

Make friends with people who are (or want to be) in your area
While there are bragging rights to be had for getting a record number of followers, you would to well to follow some influential people too. Keeping up with the locals may give you insight that you otherwise may not have had.

You can also use Twitter to search for terms related to real estate like "want to move to City Y" or "house hunting in City X." While you may not want to exhaust a lot of time this way, you could connect with possible clients.

The tech savvy people at Go Pro Systems want to connect with you on Twitter. Join today and follow @GoProSystems.