If you feel like it is time to change your online presence, you can go ahead and start the process for a complete overhaul...or you can tweak a few things about your website. While it is good to get expert advice and do thorough research, sometimes you should just attempt something new on your own. You may find that you enjoy it and no matter what the results, you will learn something. You may find that minor changes can make a major difference.
We have a few suggestions, some of which may seem contradictory, but the point is to get you to try something new. What works for one real estate professional, may not work for another. None of these changes have to be implemented on a permanent basis. You can even have a message on your website that states you are trying out some new things to better serve the public and ask people to drop you a line to tell you what they think.
Page color and font
Ask clients or friends (especially those who work in marketing) for feedback about the color and font on your website. Change the color and see what people think.
While you will not be able to pick a color that appeals to everyone, you can get people's opinion on whether the main colors used on your website are distracting in any way.
Registration
Do you require internet users to register on your website to get to certain pieces of information? If it seems like this is a barrier to connecting with internet users, try removing the requirement to see if you get a better response.
On the other hand, if you do not require registration, but really want to know more about the people who visit your website, you can start to require registration.
Video and photos
If you have absolutely no videos of the properties on your site, try to shoot and edit a brief video on your own to post it to your site.
Those of you that have regular photos on your website can try to use panorama shots instead. If you only take shots from faraway, try some close-ups.
And if you have always kept up with all of your leads on your own, why not free yourself to try new things by using lead management and lead communication tools from GoPro Systems?
Thanks Jon! I will re-blog this one! I think it is so important for us to stay up with technology! Tiffany
Thanks for the tips Jon. I'll get some opinions on my website colors and see if it can't get videos of my listings on there as well.
Hello Jon - Thanks for the tips. I really need to work on my website. Your help is appreciated.
Good tips. Adding to implementation plan.
Thanks Jon,
I am always trying to add new things to my site and tweak it in beneficial ways. One of my goals is to have videos of all my listings on my sie, but it never ceases to amazing me how long it takes to film, edit and post video. It could be that I am just not very good at it or that it truly does take a lot of time.
I agree 100 percent with annoying pop up registration, give your users what they want and they will reward you for it.
Another useful tip: Build your website on open source solutions so you can adjust and tweak your system to the changing market.