A recent story in the New York Times (Manhattan Was the Dream; Jersey City Fit the Budget) illustrates the notion that some-times a client just isn't ready. The article details how one woman spent years searching for a home to buy, even when she actually was not quite ready to buy one. She enjoyed looking at open houses, frustrated her daughter and tried to tie up loose ends that would make it possible for her to buy a home. What she wanted was beyond her budget and she found "deal breakers" for the homes that were within her means. Seeing beyond her dismay at whatever drawbacks she found, the woman admits that she just was not ready to buy and that it takes her a long time to make a decision.
When she finally found a place she liked after having various family members visit and give their stamp of approval, a close cousin who describes himself as "impulsive," rented out his a place and bought in the same building. The cousin obviously did not need a lot of time to make his decision.
The story does not say a lot about what role a real estate professional played in all the years that the woman was house hunting. However, we know that dealing with clients who need to gather a lot of information before making a decision requires a good deal of patience. In the story above, keeping in touch with the woman who was on a constant house hunt might have also meant getting business from her cousin who bought in the same building. It pays to keep in touch.
At GoPro Systems we also know that a large part of a successful real estate business involves being in communication with friends, associates and former clients. If working with a certain client does not lead to a sale the first time, that does not mean that there is no hope for the future.
We can help assure that you can keep in touch with prospective clients while working with current clients. The automated campaign system from GoPro Systems will make lead conversion easier than ever. You and your business will constantly be in front of all your prospects.
I agree with this post. I have a few "finicky" buyers that I keep in casual contact with, and wait until they are really ready. The time spent only involves a short email perhaps once a month, sometimes even less. I know there are a lot of stories on how these folks aren't worth the time, but time and time again, REFERRALS come out of it. It's worth the TIME to me, and just plain kind besides.
I agree as well. I do have some finicky buyers and they have turned into repeat buyers as well. I believe it pays to be patient & to listen well!