Go Pro Systems: The Virtual Realtor: How Technology Is Changing the Real Estate Game

The Virtual Realtor: How Technology Is Changing the Real Estate Game

It didn't start with Facebook, but Facebook caused the paradigm shift. Before Facebook, people communicated over the Internet via email. Some, particularly the younger crowd, used IM (Instant Messenger) to chat. The tech-savvy experimented with My Space; but it was Facebook that brought social media into the mainstream and changed the way we communicate. Thanks to the comfort level we have developed with Facebook, people now turn first to the Web to interact with each other and obtain information. Facebook wove social media into the fabric of our daily lives and in so doing changed the way we communicate.

The paradigm shift isn't limited to personal communication; it cuts across commercial and retail interactions and is changing the way real estate agents and brokers communicate with home buyers and home sellers. Improvements in technology and social media make it possible for a real estate agent to generate real estate leads, contact potential home buyers, conduct virtual property tours, answer questions and provide additional information instantaneously, bargain with sellers, forward financing calculators and information -- in effect, we do everything except sign the contract via the Internet, and the day when that is possible is quickly approaching.

In the not so distant future real estate agents and brokers are likely to deal with home buyers and sellers almost exclusively via the Internet. In fact, an amazing amount of realtor-client contact already occurs over the Internet. Most leads and communication with potential clients occur via email. Open house videos and virtual property tours can be downloaded on any smart phone, iPad or computer. Interactive maps allow you to provide buyers with neighborhood snapshots. Smart phones already offer mortgage calculators and other helpful real estate apps. The only thing lacking is the bundling of all these different social media nuggets into one cohesive, easy to access package.

The day of the virtual realtor is quickly approaching. People are comfortable communicating at a distance and on the go. The combination of social media and mobile applications is driving consumer expectations for instant communication. Savvy realtors will harness social media applications and create their own custom social media packages to respond to consumer demand for more info NOW!

How do you feel about the future of real estate?

 

Comment balloon 9 commentsJerry Mcclellan • July 06 2010 11:44AM

Comments

Technology is growing faster than I can keep up with it.  Isn't it great.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (Century 21 Arizona Foothills) almost 7 years ago

Jon - since you are not a real estate agent, it might be wise to better learn your audience.  Realtors (capital R, or, preferably, all capitals) are members of the National Association of Realtors.  But licensees (real estate agents/brokers who are not members of the NAR) would still be potential clients for you!

Posted by Richard Strahm, Lansdale and North Penn Real Estate (RE/MAX Realty Group - Lansdale, PA) almost 7 years ago

Richard,

I'm not sure I understand the purpose of your comment! It has no relevance to my post.

Assuming that your read the post you would have noticed that it is aimed at anyone that sells real estate, Realtors and Real Estate Agents alike.

Posted by Jerry Mcclellan (Goprosystems) almost 7 years ago

Jon - There is a lot of traffic here on ActiveRain regarding the usage of the term Realtor (to which the NAR hold a copyright).  Your phraseology of "The day of the virtual realtor . . ." is an incorrect use of the term.  It is impossible to be a virtual Realtor, as only human beings can be accepted members of the association.  I think "the day of the virtual real estate agent . . ." is the point you are wanting to convey!  We Realtors (and NAR) can get a bit picky with the way our title is used!

Posted by Richard Strahm, Lansdale and North Penn Real Estate (RE/MAX Realty Group - Lansdale, PA) almost 7 years ago

Richard - I understand, I'm sorry you feel so strongly about a word, title or badge. So what your saying is that my blog post has no relevance to you or your fellow REALTORS and that you are not affected by change or technology. Please don't let a word guide your thoughts or comments. It is just a blog post. In my opinion there was no need for you to make a comment as rude as you did.

Respectfully

Posted by Jerry Mcclellan (Goprosystems) almost 7 years ago

Gosh, Jon!  My humble apologies if you found that rude.  That was certainly not my intention.  I hope you understand that I did find your post interesting enough to stop by and read!  I just thought that when you are in a forum that is dominated by real estate agents -- most of whom are Realtors, you would like to know how to use the term!

I certainly didn't imply that your post has no relevance.  I think all of us who are here on ActiveRain are here because we DO understand and are interested how current technology is changing our workplace routines and habits!  Again, sorry if I didn't convey that in my first comment!

Posted by Richard Strahm, Lansdale and North Penn Real Estate (RE/MAX Realty Group - Lansdale, PA) almost 7 years ago

Richard, Thank you for clearing that up, I think maybe it would be a good rule of thumb to stay on topic when commenting on peoples blog post and not make assumptions as to their knowledge or industry history. You may consider creating a blogs post about what the Realtor TM means to you.

Posted by Jerry Mcclellan (Goprosystems) almost 7 years ago

Jim Frimmer wrote a featured post that is great reading for anyone interested in the proper use of REALTOR®.

Posted by Richard Strahm, Lansdale and North Penn Real Estate (RE/MAX Realty Group - Lansdale, PA) almost 7 years ago

REALTOR® or Real Estate Agent? Difference Is More than Semantics!

Posted by Jerry Mcclellan (Goprosystems) almost 7 years ago

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