Go Pro Systems: Why Real Estate Professionals Need Blogs

Why Real Estate Professionals Need Blogs

Depending on who you ask, on what day, blogging is either old-fashioned since we now have things like Facebook, LinkedIn and Twitter or it is much more viable way to promote your business than having website with content that stays in place.

More often than not, the people who say that blogging is dead are very tech savvy and started blogging when it was still new. Now that blogging has become part of the norm and is a established online communication medium, it is no longer cutting edge, so they want to abandon it.

Now, what is very old-fashioned is having a website and/or blog that you cannot maintain yourself. Gone are the days when you absolutely had to call on a programmer to maintain your website. If you have hired someone to help you with this, that is fine, but it should be on a user-friendly platform that allows you to make quick changes if you need to.

Another reason that a static website is old-fashioned is that it will not generate the kind of web traffic and search engine optimization (SEO) results that you need to stay competitive. Why is everyone so keen to blog and use Twitter, etc? Well, 1. They want to open up dialogue and be in conversation with current and prospective clients. 2. They want the constantly updated content that blogs and micro-blogging provide to make them stand out to the search engines.

Have you not started a blog? Or, did you start one and let it fall by the wayside? If so, it is time for you to get it going again. Remember that a blog does not have any rules. If you do not have the time or inclination to post content to your blog, get some help.   Your blog can consist entirely of pictures and descriptions of the properties you want to sell. You can put up links to articles you think would interest your clients. Write up your real estate success stories. You can use voice-recognitions software to "speak" your blog.

At Go Pro Systems, we believe in taking advantage of all the ways technology can help us work better. Our automated campaign system will make lead conversion easier than ever and our lead generation tools incorporate a digital 800 number call capture technology that is second to none,


Comment balloon 6 commentsJerry Mcclellan • July 08 2010 01:27PM


Hey Jon, thanks for the update on blogging and websites.

Posted by Carol West, Real Estate Agent, Hillsboro, Beaverton, Portland (Carol West Real Estate, LLC) almost 9 years ago

Jon, blogging on a consistent basis has been one of the best things we have done for our business.

Posted by Betty Knowles, TeamKnowles REALTORS® - Springfield MO Real Estate (Southwest Missouri Realty - www.teamknowles.com) almost 9 years ago

Blogging should be like brushing your teeth * you do it BECAUSE IT IS GOOD FOR YOU!

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) almost 9 years ago

Nicely said.  I'd have to admit that in learning to blog and all the linking and networking and formatting and LEARNING you do has helped me to be open to adding new pages of content I change myself on my web page.  Hopefully I will continue to grow in both areas.  I think it's essential that as Real Estate agents we be open to innovation.

Posted by Cara Marcelle Mancuso, Call a Marana neighbor, I'm THERE! LONG REALTY (Long Realty - Dove Mountain, Marana AZ) almost 9 years ago

Blogging is one of those things you have to JUST DO IT!

Posted by Elizabeth Guthrie (Guthrie Properties) almost 9 years ago

Well it definitly keeps the search engine happy!  Google likes it when add content to your web site and that can be just blogging.

Posted by Brien Berard, Maryland Real Estate Agents - Laurel Real Estate (Remax Professionals Laurel MD) over 6 years ago