If you have not yet heard of the popular app Foursquare, you are sure to hear of it soon. With all the talk of security and privacy on the internet, it is hard to believe that an app that is all about letting people know where you are would have such a meteoric rise, but it has. And as the old real estate cliché says, it is all about location, location, location.
Foursquare lets users check-in at various locations, giving them the opportunity to win prizes and compete with other users to become the most frequent patrons. Foursquare users relish gaining high status as frequent visitors and like to brag about becoming "mayor" of certain venues, especially if they have ousted someone else they know to become mayor. Businesses like restaurants and museums register on Foursquare and take advantage of the fact that it is a great promotional tool. Every mention a business gets each time a Foursquare user checks in is great publicity.
Did you know that real estate professionals can also use Foursquare to their advantage? While it is true that users may not want to stop by your office so many times that they become "mayor," you can still make your business a possible venue on the site and offer discounts.
Individual real estate agents can join Foursquare to reward current clients and promote themselves. Your brokerage can even register listings and offer prizes to people who check in when they attend an open house or visit with an agent.
Although Foursquare is location-based, this does not mean that only people in a user's general area get the message when they check into a location. Many Foursquare users broadcast their Foursquare posts on Facebook and Twitter. People all over the country and all over the world see these posts. Those who are planning to buy real estate in your area might look you up after learning about you through Foursquare.
This should definitely be featured. I have registed with Foursquare but I haven't used it yet. Also Gowalla is another one I am sure you have heard of. I need to start using this app starting this week. Thanks for sharing. Great post.
I'd just like to know how agents using all this stuff actually have time to sell real estate. Not only USING them but maintaining, and updating, the info. Does it really help sell a house? That's the question.
Lanre, yes I have heard of Gowalla, they are very, very similar. although in my opinion Foursquare is more popular.
Karen, Exposure is the name of the game and yes it does, will and has help(ed) sell homes.
I have seen some local agents using it but honestly had no idea what the purpose was. I guess I will have to go over and check it out sometime.
I have not found a way to truly leverage FourSquare for real estate and overall I do not see our industry having as much value as I see FourSquare has with restaurants, movie theatres, bars and health clubs.
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